Established in 1953, General Paints is the market leader in acrylic paint technology in Ireland and the UK. Boyle Design Group have been involved in the creation and launch of many of their products, including the Historic Collection, a range of 88 classic colours, inspired by history available in 3 finishes. We worked on a full range of material including packaging, colour cards, swatch book, in-store displays and point of sale material.