Boyle Design Group’s relationship with Dunnes Stores spanned 10 years. During this time we worked an a wide variety commissions and projects - all with a single aim of adding quality to the Dunnes Stores brand. Quality, or the perception of quality, lies in the mind of the customer. By building a powerful perception of quality, you succeed in creating a powerful brand.
SAVIDA - Brand creation for a new collection of fashion clothing. From name and brand creation, to model selection, photography, brochureware, instore point-of-sale and advertising.
One of many seasonal campaigns created for Dunnes Stores. Others include Valentines Day, Gardening, Mothers Day, Easter, Fathers Day, Summer, Back to School, Autumn, Winter and Christmas.
Part of a branding and packaging excercise for a collection of textiles offerings in the ‘Value’ range of products.
‘The Magic of Christmas’, a seasonal promotional campaign, created and developed by Boyle Design Group permeated the entire Dunnes Stores brand. From instore point-of-sale to advertising, carrier bags to Christmas gifts, packaging to promotions, the combination of photography, typography, colour and design .........
Hosiery packaging and imagery. Boyle Design Group were fortunate to be commissioned to design and produce the entire range of Dunnes Stores hosiery. Not only that, we were also fortunate to have also been commissioned to design their lingerie offerings as well!
Back to School - one of a series of three catalogues designed, art directed and produced by Boyle Design Group.
Boyle Design Group’s first major commission for Dunnes Stores. This campaign appeared in press, outdoor, superlite, in-store and as a catalogue inserted into the Christmas edition of the RTÉ Guide.