The Group distils and distributes internationally a range of famous Irish whiskey, gin and vodka brands. As the world’s leading producer of Irish Whiskey, Irish Distillers product categories include the Jameson family, Powers, Paddy, and a range of deluxe whiskeys including Midleton Very Rare and Redbreast. The gin and vodka brands include Cork Dry Gin, Cork Crimson Gin and Huzzar Vodka. Boyle Design Group have been fortunate to have worked on many of these brands.
Brand refresh and launch commissioned by Irish Distillers for this famous whiskey. The project included packaging, brand guidelines, promotional material, display and in-store point-of-sale.
Launch of ‘Premium Whiskeys of Ireland’ initiative. This project included promotional material, tasting mats, information folders, tasters guide, in-store point-of-sale material and comparison guide.
Re-launch of the Martell brand in Ireland. This project included sales promotional packs, cocktail guide, tasting mats, in-store point-of-sale